Strategic managment implementation, for the golar lng company Essay

Strategic managment implementation, for the golar lng company - Essay ExampleFloating Storage and Regasification social unit is a output of GolarLNG. According to their website, it is based on the conversion of an existing LNG carrier into a directionless terminal that can be situated offshore or at a new or purpose-built jetty/pier. It will receive liquid natural gas (LNG) from offloading LNG carriers, and the onboard regasification system provides gas send-out by dint of flexible risers and pipeline to shore.European imports rose 0.9 bcf/d, where Spain led by +0.5 bcf/d and Italy by +0.1 bcf/d. The entire shortage was absorbed by the US with import s down 1.7 bcf/d year-on-year. In 2009, overall 22 countries were importing LNG. The imports atomic number 18 expected to grow by a large amount in the advance years.The Floating Storage and Regasification Unit subscribe to become really popular in the last few years. It is relatively a new concept, and Golar LNG is the first one in the world to deliver it. With this fact that they are the first one to introduce it, they have a competitive edge.With these advantages, Golar LNG has to market its service in a way that it maintains its market share in FSRU. They havent marketed their service greatly in pitch to attract and retain their customers. For this purpose, they need to create a proper selling plan.Although this service does not have any specific customer. This service is for all the importers of LNG. But in order to start marketing, Golar has to cater to case-by-case regions needs first. This marketing action plan will be the segment catering to the importers in Asia. The segment is made according to the demographics.The FSRU service is for providing ease and comfort to the importers, who would easily be able to import LNG with the assistance of these floating terminals. The Service is positioned to be inexpensive, yet having a highly advanced technology.Any kind of product or service needs market ing. In maritime industry, marketing is considered to be unimportant. But experts say that marketing is